The Resource for Athletic, Fitness & Recreation Professionals

An audience of powerful buyers.

Online and in print, more than 70,000 professionals in athletics, fitness and recreation subscribe to Athletic Business. Additionally, draws more than 1 million unique visitors each year. But our audience is about quality, not just quantity.

Since our founding in 1977, we have been building relationships with key decision makers — from athletic directors to recreation managers to gym owners — who trust AB to provide news, information and insight to guide their business or organization.

In the boxes to the right (or below if you’re on your phone) you’ll see a current count of just some of the most powerful buyers in AB’s print and digital audience.

Athletic Directors


Directors & Managers


Executive Directors & CEOs


Architects & Consultants


View the 2017 Media Guide and additional downloadable resources

Facility Focused.

Athletic Business covers a broad audience of professionals who are united by their leadership of athletic, fitness and recreation facilities. From designing, funding and programming them, to outfitting them with cutting-edge equipment and technology, Athletic Business covers it all.

Whether it’s our annual Architectural Showcase issue each June or exclusive facility videos online, no one covers athletic, fitness and recreation facilities — and what goes on inside them — like Athletic Business.

“I feel like I’m a member of Athletic Business. Yes, it’s a service and it’s a trade show and it’s a magazine, but most of all it’s a community.”
Diane Dahlmann, Director, University of Missouri Student Recreation Complex

In print, online, on the go.

Whether it’s print advertising that makes an impact, a custom e-mail that instantly drives sales, or sponsored content establishing your brand’s expertise, Athletic Business can connect our advertising partners to our audience of buyers anytime on any device. We’ll listen to your specific goals and objectives, then find a marketing solution to help you get there.

Print Subscribers
E-News Subscribers
Annual Web Visitors
Social Media Connections

Ready to Connect With an Engaged Audience?

According to a recent independent study by Akel and Associates, when business professionals need to make purchasing decisions, they trust advertising and product reviews in business-to-business media more than any other resource.

Combined with Athletic Business’s award-winning editorial content and trusted reputation, you can see why companies big and small have partnered with Athletic Business to help their businesses succeed.

So what are you waiting for? Click around this site to learn more about our powerful audience and the ways we reach them. Then contact your AB representative today who will help you put together a customized plan that fits your specific objectives.

Contact Athletic Business Today
Learn More About AB’s Audience